The iconic shape celebrates the special moment you pour Coke over the ice: the sparkles, the bubbles, sound of the fizz. It was important to me the glass was instantly familiar, as if you'd seen it before, but yet, it's completely new. A simple form stripped down to its essence - the shape of the glass, holding the glass. Internal force. Super Simple. The Coca-Cola Heritage glass continues the brand’s tradition of iconic glasses dating back to 1886. Inspired by the Coca-Cola heritage, the glass takes the experience you know well and makes it simply more enjoyable.
What was your first thought when you were approached by Coca-Cola?
I was asked to do a modern interpretation of the classic Coca-Cola glass, the symbol of the brand, and thought to myself: How do you update an icon?
What was the inspiration behind your design? Was there any Coca-Cola history in particular that inspired your design?
I visited Coca-Cola’s design archives at the start of the project, which was inspiring. It became clear Coca-Cola has always created a design story around the drinking experience. I wanted to follow that tradition and create a new and simple design story around the moment you pour a Coke into its glass.
How would you describe your design?
The design is simple, iconic and approachable. The sculptural form merges a straight base with a bowl on top. A form with an internal force. It's about holding the glass, drinking, smelling. The top of the glass reinforces the unique taste of a freshly poured Coca-Cola and makes a sparkly and bubbly experience come to life, while keeping the ice in just the right position as you drink.
Can you share a bit about the creative process and how it all came to life? How did you approach this project?
I wanted to create a story about what is unique when you drink a coke. It has always been for me the bubbles and noise from when you first pour the coke onto the ice. If you put your nose into the glass you can feel the bubbles and smell the fresh scent. An experience that affects all of our senses - sight, smell, touch, taste, sound - I wanted the design to enlarge that experience as much as possible.
Interview excerpt by The Coca-Cola Company
Regardless of where you are in the world, the critical foundation of health is cleanliness. Tork, the number one paper supplier in the world, tasked us to create dispensers which would encourage proper hygiene on a global scale. Designing dispensers, which impact 10 million people daily, creates a social responsibility within design. The line of Tork dispensers are simple iconic shapes that together create a family of intuitive and inviting objects. Placed in restrooms such as the Sydney Opera House, Copenhagen airport, Swiss ski chalet's and Indian temples – the designed containers create a trustworthy, hygienic experience enjoyed in over 80 countries.
Recognition IF Award & Red Dot Award
Why did you want to create simple designs?
Because in a public restroom, you want to create designs that communicate with a low voice. It's also imporant that the user intuitively feels like they're getting the first paper towel that's ever been pulled out of that dispenser. "Ah, this is my paper towel." So the design language is simple and sculptural. There's a hardness and shell-like quality to the objects.
Any unexpected challenges with this project?
There was one major innovation from a design point of view. The people servicing these products need to know when they have to refill the paper. That's normally done with a little window on the side. But the window is kind of squiggly and breaks up the whole surface. So on mine, the whole lower portion of the front is a window.
I pushed really hard for this. We had to go all over the world to find a tooling method that would fuse the window to the solid part of the box. The clear plastic is co-injected with the solid part. This creates better durability and increased hygiene, because there is no seam to catch dirt. It's a major innovation. An additional benefit is these forms will be easier to service and to keep clean. That all started with me designing the window then asking if we could make that happen.
You spent almost three years on this project. What have you learned?
Hygiene is an increasingly important aspect of our international lives. These boxes had to relate a multitude of values to communicate with a diverse population in an appropriate manor. The important brand values the design is communicating are clean, trustworthy, intuitive, and the design can fit into any public environment in the world, creating a secure feeling as they use the product.
Words By John Bradley
MultiDock works with any combination of iOS and Android devices; charging tablets and smartphones simultaneously. Easier. Faster. More convenient. Griffin MultiDock provides charging, storage and security for offices, schools and public places.
The design gives a lot of function into a simple, stackable cube that is engaging and collaborative in its character, and fits into most environments. The device was a credible successful for Griffin. As it is the only non-black, safe-looking multi-charger, the MultiDock has been sold out since its launch in October 2013.
The point of intersection between the technology of furniture and sport. A collaboration between Thomas Meyerhoffer and Gulio Cappellini yeids an anthology of carefully crafted seting solution for home and public spaces. The design allows the user to sit in different positions, while having an ergonomic balance. It is a simple mono-shape, where material has been removed to lighten the figure and contoured to the body’s natural sitting position. Applied to the carbon fiber frame is a layer of high-performance foam, pressure formed and wrapped in luxury leather. The design of the chairs seating area functions as an interface with the body at critical posture points, creating the easy availability of hours of extreme lounging.
Introduced in 2002 at the Milano Furniture Fair.
I worked with Smith in the late 80's and created the V3. Labeled by many as the first modern goggle it had a frame with a "wrap around" lens that created a more integrated look, and more importantly a much better view out of the goggle. It became a huge success for Smith and changed the category forever. Another game changer was the Warp. It was the first goggle with "outriggers", an innovation most helmet compatible goggles use today. They became a success in motocross and helped to define Smith as an innovator and leader. The collaboration with Smith lead to the design of several other iconic goggles, some of which are still in production and on many faces on the slopes.
An innovative design that greatly improves convenience and performance. The design completely re-engineered Flow's snowboarding binding and created a unique design that still stands today. It increased sales from around 50K to over 200K in less than 3 years, establishing Flow as a valid, leading brand in the snowboarding market.
The design received IF Awards and Red Dot Award.
I was asked by Neil Pryde to challenge the stagnant windsurfing market in 2002. I created a new design strategy that re-established the brand as the number one leader in windsurfing. The key to success was to design the sails in a completely new way. Looking to create a story about each sail’s unique performance, and at the same time, connect them together with a strong design language. I developed the frame concept – based upon Neil Prides proprietary technique and material to create a performance sail at the highest level. By varying the degree of material and cut of the design, we created a differentiation in the different sails performance advantage, so the amount of frame in each sail would truly reflect the type of performance.
The design received IDEA Gold Award, IF Awards and Red Dot Award.
What started as an experiment to redesign the longboard has evolved into a full line of performance-driven surf craft with a worldwide following of open-minded surfers. The surfboard designs are used by surfers all over the world, and have received six international design awards.
We continue to create forward thinking surf experiences by pushing creativity, innovation and individuality in surfing and the life that surrounds it. What started out as passion has become its own path. We are continuing our quest to create new designs that move our experience forward as surfers.
We believe in the strength of creating true stories which are unique and connect people all over the world. This way your brand and product, or experience you offer, will be remembered as something meaningful. We have time after time created products that have become a commercial success and elevated the brand.
Our approach to design is transforming an idea into an innovation which creates a new user experience and defines the client’s brand. We disrupt the conventional thinking of design and create what it should be.
In our 20 years of experience, the approach to product, design strategy and brand design has helped build, redefine and propel some of the world's leading companies. We work closely with company leaders and internal teams - as designer, consultant, or founder - to advance their product, experience and company identity.
We work with a diverse clientele, non-specific to any particular industry. The diversity of clients and projects allows all of our clients to benefit from an eclectic array of visual creations we design around the world.
Apple, Black Diamond Equipment, Burn Energy Drink, Cappellini, Chumby, Cobra Golf, The Coca-Cola Company, Danese, Flow Snowboarding, NEC Mobile Phones, Neil Pryde Windsurfing Sails, Nike Equipment, Orrefors glass, Porsche, Puma, Scott Ski Goggles, Smith Ski Goggles, SCA Tork Paper Dispensers, Sony Ericsson wearable computers, The North Face Equipment.
Thomas worked at Apples Design Group and was the Designer of the eMate that was Apples first computer and by many described as the forerunner to the iMac. In 1997 Thomas left and set up his own design studio. Today he is one of the most innovative and influential designers of his generation. A rare breed; part designer and part innovator, his groundbreaking designs has reinvigorated and in some cases, resurrected well-known brands and redefined entire product categories.
Thomas Meyerhoffer is one of the most innovative and influential designers of his generation. A rare breed; part designer and part innovator, his groundbreaking designs has reinvigorated, and in some cases resurrected well-known brands and redefined entire product categories.
In close partnerships with known brands like Apple, Coca Cola, and Puma and small startups, he has time after time created disruptive innovations and new product stories in an unusually broad range. Many of his designs have been a runaway success for his clients and have become modern design icons.
Meyerhoffer’s long list of groundbreaking designs include Apple’s first translucent computer, the first modern ski and motocross goggles, revolutionary snowboard bindings and surfboards. Surf a Meyerhoffer surfboard, and experience a different type of surf. Turn on a Meyerhoffer-designed computer, and the Internet seems different. Sit on one of his chairs, and, well, you get the idea. His products are found around the world with someone ready to experience life in a new way.
Meyerhoffer is also regarded as one of the most progressive shapers in the world and founder of his surf brand SUR FOR WRD. His iconic longboard, possibly the most radical longboard design in a generation, and has received six international design awards. His work has been featured in museums and books around the world. He is the recipient of multiple international design awards and has been featured in a variety of articles like The New York Times, I.D., Domus, and The Surfers journal.
Apple Emate, 1997 Apples first translucent computer.
We are proud to particpate with three surfboards together with such icons as the Lotus bike and F1 cars. Designed to Win explores the various ways in which design has shaped the sporting world. The exhibition charts key moments where design has played a significant role in progressing sport from performance, safely and fashion to new materials and technology. The exhibition is currently travelling around the world.
"Thomas Meyerhoffer used to work at Apple, designing the ancestor of the iMac, until one day he discovered "there's so much to do out there" and left. Now he's a stone's throw from the sea in California, rewriting the future of sports equipment. And more.
He has been riding the surf at different times every day since 1998 depending on the tide. As a sport of course, but also as a profession or, to put it better, a profession as a passion.
This is how it happened: Born in Stockholm. In the mid 1990s he arrived at Apple, where he worked alongside Jonathan Ive and led the team that designed the eMate, a forerunner of the iMac. In 1998 he dropped it all and set up on his own in a studio on the beach near San Francisco.
There he worked for international brands like Nike, The North Face, Mandarina Duck, Black Diamond, and Capellini, with a predilection for the field of sport, designing glasses that can be worn with a helmet (he was the first to do this), and hourglass-shaped surfboards that forever revolutionized the aesthetics of water boards, won prizes, and are now appreciated all over the world"
Designer Thomas Meyerhoffer has reinvented everything from computers to snowboards to cell phones to helmets - while surfing every day, his secret formula? Ignore IKEA, Listen to the ocean, and make work and play one and the same. By John Bradley
After leaving Apple in the late '90s, Meyerhoffer embraced surfing. He started with longboards but soon began wanting a more agile ride, so he tried alternatives like the fish, a shortboard with a swallowtail. None could match the momentum he felt cresting a wave with the big plank of a longboard beneath him, however. His designer's curiosity piqued, he began wondering how he could make the longboard do more.
What if we designed boards from that emotional angle? What if we sought out designs that amplified the surfing story unfolding with every ride? What if there were elements in the board itself that augmented the feeling we had during a run down the line? These are the sorts of questions swimming through the fertile mind of Thomas Meyerhoffer. By Scott Hulet